User-centered design

Well-loved products

Research + design + validation

My value to your team

  • 20+ years experience

    I’ve done all things design – with an eye for clean visuals and a dedication to user efficiency

  • Devotion to learning

    Constantly looking for new insights. A passion for learning – from our users, our market, our internal teams

  • Focus on collaboration

    Building trust and communicating respect for what everyone brings to the table

  • Business value

    Simplifying adoption and improving retention to grow ROI in competitive markets

My design process

  • Product definition

    • Discuss the value propositions and initial requirements and concepts of the tool, its purpose and its users
    • Interview the stakeholders
    • Review the existing product, if any

  • Initial research

    • User surveys and interviews to understand their current experience and their needs
    • Competitive research to see industry standards and to identify opportunities

  • Analysis

    • Distill research and note key insights to define the product vision
    • Develop user personas for primary user segments
    • Write user stories and map user journey to document their motivations and actions

  • Design

    • Design the current and ideal workflows
    • Draft wireframes to determine user flow and content placement
    • Create high-resolution prototypes for review and user testing

  • Users validation

    • Full user testing to refine the experience
    • Mini-session testing to resolve design questions
    • Quantitative analytics to prove ROI

  • Development partnership

    • Regular meetings with the dev team to review screens and discuss best build solutions
    • Availability to answer questions and to help resolve issues as they arise

 

“Design has to work.” – Donald Judd